Art Direction + Design
Art Direction + Design
In Spring of 2019 Kohl's ramped up its fashion offerings by announcing one of their most conversation-starting deals to be the new exclusive carrier for Elizabeth and James, the contemporary lifestyle brand founded by Mary-Kate and Ashley Olsen. As the creative lead for this full brand transition to Kohl’s, I helped in strategically relaunching the brand, by ensuring the established aesthetic would translate in an inspiring and accessible way. A seamless transition was made in bringing the premium fashion brand to new life in apparel, accessory, and jewelry categories.
Role: Concept Art Director
Designer: Nicole Lynch
Photo Art Director: James O’Leary