Art Direction + Design
Art Direction + Design
The widely successful LC Lauren Conrad brand at Kohl’s is inspired by the carefree yet confident designer herself. As the creative lead for the brand launch of her children’s clothing line, I delivered the same success in the new category. To do so, I benchmarked her brand hallmarks, ensuring it would feel modern, effortless, and on trend – but for kids. The end result was a brand experience that sparked joy, seamlessly complemented the product, and felt like a natural continuation of the LC Lauren Conrad brand.
Role: Concept Art Director
Designer & Illustrator: Nicole Lynch
Photo Art Director: Brittany Hill
Packaging Photography: KB (@kbsweets_)