Art Direction + Design
Art Direction + Design
The Kohl’s Semi-Annual Beauty Event caters to customers looking to find new beauty and wellness products, replenish favorites, get the latest in expert advice and tips, and receive free gifts with purchases. As the creative lead, I strengthened the customer connection and made a more compelling reason to buy through tying in a new story of seasonality. By adding cues of summer through propping, lighting and coloration, a natural story was created between the product and the approaching time frame of the event.
Role: Concept Art Director & Designer
Photo Art Director: Jeremy Jenson