Art Direction + Design
Art Direction + Design
The strategy of the annual Kohl’s Men’s Fall Style Event is to create an omni-channel approach that drives business through a fall wardrobe refresh. As the creative lead for this sale event, I collaborated with merchants and product developers across apparel, accessory, and footwear divisions to curate and edit their products into a cohesive and aspirational story, providing customers with effortless head-to-toe outfitting solutions.
Role: Concept Art Director, Product Photo Art Director, and Designer
On Figure Photo Art Director: Amy Prawitz